Cash flow. It’s the lifeblood of business.

Cash flow. It’s the lifeblood of business.

In a perfect world, cash flow circulates smoothly. Picture this: your customers all pay their bills regularly and it builds positive cash balances in your books. This cash is used to pay your suppliers, employees, and to fund your growth. That in turn, keeps your customers buying and paying.

Sound too good to be true, right? That’s because we know the world isn’t perfect. The cash flow process has many twists and turns, which can give business owners like you a major headache. So instead, it’s important to know how to best utilize cash flow so your business stays solvent and thriving. Which keeps you self-assured and in control.

Basics of Cash Flow and Definitions

It’s helpful to understand the terms used when accountants, bankers, and business owners talk about the cash flow process.

  • Cash flow: Quite simply, this is the way funds move in and out of your company.
  • Negative cash flow: This occurs when the cash outflow is greater than that coming in. This typically represents an unsatisfactory situation for any business.
  • Positive cash flow: This occurs when cash inflows from sales, accounts receivables, or other sources are greater than cash outflows from salaries, accounts payable, or other expenses. This is a healthy situation for any business.
  • Inflow: The movement of funds into your cash accounts, usually from sales and accounts receivable.
  • Outflow: The movement of funds out of your accounts, usually from payroll, accounts payable and overhead.
  • Cash flow analysis: A process of monitoring expenses and incoming funds to ensure your business has enough cash on hand each month to keep your company operating.
  • Profit: At the most basic level, profit equals revenue minus expenses.
  • Cash flow gap: When you need more money for current expenses than you have on hand, you have a cash flow gap.
  • Successful cash flow management: Keeping cash coming in on a steady, reliable basis, while delaying outflows as long as you can.
  • Cash flow worksheet: Represents a way to track your cash flow. QuickBooks and other accounting software make it an easy step-by-step process to put together a cash flow statement.

Comparison of Cash Flow to Profit

Profit is different from cash flow. You may realize a healthy profit at year end, yet face an unhealthy cash flow at various times of the year. Understanding your business finances is not as simple as just looking at a profit and loss statement.

Fundamentally, profit is simply your revenues minus your expenses. However, cash flow depends on a broad range of factors including:

  • Accounts receivable
  • Inventory
  • Accounts payable
  • Capital expenditures
  • Debt service

In essence, profit refers to income and expenses at a point in time. It’s static in this regard. On the other hand, cash flow is dynamic. It involves the timing of the movement of money in and out of your business.

Nine Tips to Improve Cash Flow

A healthy cash flow is an integral part of any successful business. Implement these suggestions as applicable to help you feel more confident managing and improving the cash flow of your business.

  1. Collect your receivables in a timely manner. Consider using a lockbox from a bank to process payments more quickly. Offer discounts for quick payment. Suggest customers use depository transfer or pre-authorized checks.
  2. Tighten the credit you offer. Research your customers; don’t offer credit to everyone. Ask them to fill out a credit application. Take credit cards.
  3. Increase your sales. Run a promotion to attract new customers. Offer additional products or services to your current list.
  4. Apply for a short-term loan if needed.
  5. Don’t pay all your bills at once. Space them out, according to projected cash flow throughout the month.
  6. Pay with the cash you have on hand, not on expected sales.
  7. Don’t use sales tax to pay other bills. This can backfire.
  8. Consider using a payroll service. They know how to collect and pay payroll taxes, simplifying your business accounting.
  9. Build a relationship with a bank or reputable credit company that provides working capital. Do this before any cash flow gap happens.

Remember, cash flow is the lifeblood of any business, large or small. Monitor it regularly, and talk to the professionals at Liberty Bank to help keep a smooth flow of money circulating through your company.


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